Studies by groups motivated to understand the mindsets driving our STEM industries, like the Organisation for Economic Co-operation and Development, have found deeply ingrained attitudes that STEM is predominantly a man’s space. It’s this status quo that Koh Hui Lin and Sarah Gui, two of the many women in STEM at Sephora Asia, want to […]
It was a sound one would not expect to hear in an office – the screech of rubber tyres against synthetic track as race cars zipped by in a blur of monochrome. Sixteen floors above shoppers going about their normal business, the 2022 edition of the Deepracer League was in full swing. Co-hosted by […]
Internal Mobility across Performance Marketing, Channel Analytics, Mobile Marketing to Omni-commerce & Innovation in Sephora SEA My Sephora Journey When I first joined Sephora in 2016, I was the Manager of Performance Marketing and Channel Analytics. I oversaw a couple of portfolios there, such as performance marketing, channel analytics, Search Engine Optimisation. After three years, […]
Internal Mobility from Regional Director Retail Operations to Regional Director Retail Experience within Sephora SEA (Lateral Movement) My Sephora Journey I started my career 21 years ago as a management trainee at DFS. Since then, I’ve explored many different roles across store operations, store design and development, business analytics, merchandising, and e-commerce. After trying out […]
My Sephora Journey Since placing 2nd in the national brand marketing competition back in college, I discovered my passion and spent 15 fruitful years working in various marketing positions in the beauty industry, specialising in Brick-and-Mortar. Before joining Sephora SEA, I spent 8 years in Makeup Forever where I’d had several positive interactions with the […]
My Sephora Journey I started out as a Graphic Designer in the creative team at Sephora. I’d heavily focused on the aesthetics of each campaign, i.e. the look and feel of each online and in-store Sephora sales campaign. After five years, I actively sought to find a new role within Sephora SEA, something that tied […]
From Makeup Artist to Retail Education Director I have worked in retail for 26 years and in beauty for 22 of those years, working across various roles in sales and education. I worked in brand education for close to 15 years and completed a university degree in adult education before joining Sephora. I have been […]
Making the Big Switch My Sephora journey began in 2017, where after building my experience at leading Fast Moving Consumer Goods (FMCG) companies, I jumped at the opportunity to work in the field of beauty. I simply love that Sephora prides itself with a robust network of committed individuals who have a strong sense of purpose […]
Rising up the Ranks in Beauty My first experience with my Sephora career was when I took on the role of a Store Supervisor at Sephora Malaysia in 2012 after honing my craft in the beauty industry for 11 years. To my surprise and delight, I was offered an opportunity to move to the Plaza […]
Building Up a Wealth of e-Commerce Experience I started my journey with Sephora six years ago as a Campaign Executive across five markets namely, Australia, New Zealand, Singapore, Malaysia, and the Philippines. At that point in time, my focus was to develop and grow our e-commerce business. Many people assume the explosive growth in e-commerce […]
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