Whether you’re a business or an individual, it’s obvious that branding matters – but why exactly is branding important, and how does it affect consumer behaviours in 2023? Karen Tan, Director of Integrated Marketing, Sephora SEA, analyses what modern consumers want from brands and how Sephora Asia’s branding efforts go beyond just beauty. Creating […]
You’ve probably scrolled through at least one of these kinds of videos on TikTok. An influencer cleaves your phone screen into two with a thin line of concealer drawn down her face. On one side she labels “2016”, and brushes on matte foundation, blends in a contrastingly light concealer, and thickly dabs on setting powder […]
Studies by groups motivated to understand the mindsets driving our STEM industries, like the Organisation for Economic Co-operation and Development, have found deeply ingrained attitudes that STEM is predominantly a man’s space. It’s this status quo that Koh Hui Lin and Sarah Gui, two of the many women in STEM at Sephora Asia, want to […]
We’re cajoled, nudged, and sometimes even nagged about the importance of annual health checks. There’s no doubt frequent check-ins on how our body is running lets us nip issues in the bud early and maintain our health in the long run. But when was the last time we put that kind of spotlight on our […]
It was a sound one would not expect to hear in an office – the screech of rubber tyres against synthetic track as race cars zipped by in a blur of monochrome. Sixteen floors above shoppers going about their normal business, the 2022 edition of the Deepracer League was in full swing. Co-hosted by […]
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