We believe that beauty thrives in diversity and discovery. Our purpose is to expand the way the world sees beauty by empowering the ExtraOrdinary in each of us.

Our Heritage

Dominique Mandonnaud created Sephora with the idea of offering something original that adds flair to the world.


Sephora opens its first self-service store, ten years after the opening of the original Shop 8 in Limoges


Champs Elysées store opening, offering 1500m² of beauty, celebrated with an all-night celebrity filled event


Sephora joins the LVMH family as one of its Maisons


Sephora's first website is launched in the US, taking accessibility to new heights


Sephora opens first store in Huaihai Middle Road in Shanghai, building a diverse and inclusive beauty community in China


Sephora opens first flagship store at ION Orchard, Singapore


Sephora successfully acquired Luxola for all of Southeast Asia, bolstering its e-commerce business in the region.


Sephora becomes #1 prestige beauty retailer in the US


The launch of Fahrenheit 88 in Kuala Lumpur, Malaysia store in 2020 the largest retail store globally.


Sephora launches first Asia Store of the Future in Singapore, Raffles City featuring 3 main touchpoints – space, people and technology.


Sephora launches first Shanghai Store of the Future along the highly frequented East Nanjing Road.


Our objective is to create an unforgettable experience where people feel free and empowered to bring their original beauty to life. We not only celebrate individual beauty but the power of community.

Product Selection

At Sephora we offer the latest, most innovative and unique beauty selection.

We love to discover the best brands and products across the world, so we can offer our customers the most efficient formulas, inclusive ranges, and environmentally responsible selections.


We have been disrupting the norms of the beauty industry since the beginning, allowing customers to freely explore and try beauty products for the first time.

Since then, we continuously set new standards to reimagine the Prestige beauty journey and provide a seamless, personalized and inspiring experience at each step, across all our channels.

Customer Obsession

We work with our partners to deliver the best in beauty every day.

We place the customer at the heart of every decision we make, from product assortment, to in store experiences.

Our Beauty advisors are trained across multiple brands and product categories to build personalized recommendations and create unforgettable experiences for our customers.