Whether you’re a business or an individual, it’s obvious that branding matters – but why exactly is branding important, and how does it affect consumer behaviours in 2023? Karen Tan, Director of Integrated Marketing, Sephora SEA, analyses what modern consumers want from brands and how Sephora Asia’s branding efforts go beyond just beauty. Creating […]
You will learn with innovators, artists, and experts in every field. As our business evolves, so will you. Here, you’re empowered to choose your own path, accelerate your growth, and be your best. As part of our family and the LVMH community, your options are endless. Grow & Glow with Pamas Limpiwatana! Every day at […]
Rising up the Ranks in Beauty My first experience with my Sephora career was when I took on the role of a Store Supervisor at Sephora Malaysia in 2012 after honing my craft in the beauty industry for 11 years. To my surprise and delight, I was offered an opportunity to move to the Plaza […]
Need Inspiration? Just Stop & Listen! What is creativity? For some, it’s a mysterious and powerful force. But to me, creativity is simply a way of intentionally doing things differently to achieve a better outcome. I’m Matumas Tongnoy – but you can call me Tidiee! I’m a Senior Beauty Advisor at the Siam Center store […]
A Strong Brand and a Stronger Career The first three months of coming to Sephora was a bit of a wild fantasy. 2017 brought a surge in our cosmetics business and the merchandising department was at the stage of expansion. The makeup team was not fully staffed at that time, so it was really a […]
Beauty goes Beyond Outward Appearance There is a saying, “Beauty is in the eyes of the beholder”… Beauty is not only pleasing to one’s eyes, but also to one’s senses and mind. True beauty goes beyond just the outward appearances but inner beauty as well. My name is Pranaya, but please call me Cat! I […]
Pioneering the Sephora Journey in New Zealand I started my journey with Sephora as an Assistant Store Manager (ASM) of Business Operations in the Queen Street store. After 6 months, I moved into the Stage ASM role and loved learning both sides of the business. “Today, I am the Store Manager for Sylvia Park – […]
Hitting the Ground Running When I began my journey with Sephora just over a year ago, I would have never dreamed of being in the role I am in today. I started off as Beauty Advisor in June 2019, and come October the same year, I saw a new role of Skincare Specialist advertised. I […]
Rising to the Challenge Right off the Bat I am inspired by People, I am motivated by People and I have grown to become the person I am because of the People around me. About 6 years ago, I was given the opportunity by the General Manager of Sephora Malaysia to step into this huge […]
Mastering the Basics I joined Sephora as an Operation Management Trainee (OMT) in 2015 after graduation. Since then, I have been exposed to all kinds of adventures and learning opportunities. My first year saw me learning about all the basics of what makes a Sephora storefront run, such as visual display, inventory management, cashiering. Besides […]
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