Tag: Mobility

Internal Mobility across Performance Marketing, Channel Analytics, Mobile Marketing to Omni-commerce & Innovation in Sephora SEA My Sephora Journey When I first joined Sephora in 2016, I was the Manager of Performance Marketing and Channel Analytics. I oversaw a couple of portfolios there, such as performance marketing, channel analytics, Search Engine Optimisation. After three years, […]

Internal Mobility from Regional Director Retail Operations to Regional Director Retail Experience within Sephora SEA (Lateral Movement) My Sephora Journey  I started my career 21 years ago as a management trainee at DFS. Since then, I’ve explored many different roles across store operations, store design and development, business analytics, merchandising, and e-commerce. After trying out […]

My Sephora Journey I started out as a Graphic Designer in the creative team at Sephora. I’d heavily focused on the aesthetics of each campaign, i.e. the look and feel of each online and in-store Sephora sales campaign. After five years, I actively sought to find a new role within Sephora SEA, something that tied […]

Building Up a Wealth of e-Commerce Experience I started my journey with Sephora six years ago as a Campaign Executive across five markets namely, Australia, New Zealand, Singapore, Malaysia, and the Philippines. At that point in time, my focus was to develop and grow our e-commerce business. Many people assume the explosive growth in e-commerce […]

Making the Big Switch My Sephora journey began in 2017, where after building my experience at leading  Fast Moving Consumer Goods (FMCG) companies, I jumped at the opportunity to work in the field of beauty. I simply love that Sephora prides itself with a robust network of committed individuals who have a strong sense of purpose […]