Studies by groups motivated to understand the mindsets driving our STEM industries, like the Organisation for Economic Co-operation and Development, have found deeply ingrained attitudes that STEM is predominantly a man’s space. It’s this status quo that Koh Hui Lin and Sarah Gui, two of the many women in STEM at Sephora Asia, want to […]
Internal Mobility across Performance Marketing, Channel Analytics, Mobile Marketing to Omni-commerce & Innovation in Sephora SEA My Sephora Journey When I first joined Sephora in 2016, I was the Manager of Performance Marketing and Channel Analytics. I oversaw a couple of portfolios there, such as performance marketing, channel analytics, Search Engine Optimisation. After three years, […]
My Sephora Journey I started out as a Graphic Designer in the creative team at Sephora. I’d heavily focused on the aesthetics of each campaign, i.e. the look and feel of each online and in-store Sephora sales campaign. After five years, I actively sought to find a new role within Sephora SEA, something that tied […]
New Things around every Corner I was blessed with the opportunity to start my journey in the beauty world as the Social Media and Influencer Marketing Executive at Sephora Malaysia. After being in the retail fashion industry for close to 3-4 years, I decided a change was necessary, and I was right! Time flies when […]
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