Whether you’re a business or an individual, it’s obvious that branding matters – but why exactly is branding important, and how does it affect consumer behaviours in 2023? Karen Tan, Director of Integrated Marketing, Sephora SEA, analyses what modern consumers want from brands and how Sephora Asia’s branding efforts go beyond just beauty. Creating […]
Believe it or not, 2023 is almost behind us, but we’re betting a lot of beauty trends that took off this year will not go unnoticed in 2024. Calling all the early adopters: Join us as we look into the crystal beauty ball with Vivien Ding, Assistant Brands Incubation Manager, Sephora Asia, to uncover five […]
You’ve probably scrolled through at least one of these kinds of videos on TikTok. An influencer cleaves your phone screen into two with a thin line of concealer drawn down her face. On one side she labels “2016”, and brushes on matte foundation, blends in a contrastingly light concealer, and thickly dabs on setting powder […]
Q&A with Sephora’s Chief Purpose Officer, Deborah Yeh Today’s fast-paced and dynamic business world calls for the need of active workplace wellness practices Sephora’s Global Chief Purpose Officer, Deborah Yeh, shares with Emotional Inclusion Founder, Mollie Jean De Dieu, the power of emotional inclusion in the workplace and an organisation’s role in creating a thriving […]
Studies by groups motivated to understand the mindsets driving our STEM industries, like the Organisation for Economic Co-operation and Development, have found deeply ingrained attitudes that STEM is predominantly a man’s space. It’s this status quo that Koh Hui Lin and Sarah Gui, two of the many women in STEM at Sephora Asia, want to […]
We’re cajoled, nudged, and sometimes even nagged about the importance of annual health checks. There’s no doubt frequent check-ins on how our body is running lets us nip issues in the bud early and maintain our health in the long run. But when was the last time we put that kind of spotlight on our […]
It was a sound one would not expect to hear in an office – the screech of rubber tyres against synthetic track as race cars zipped by in a blur of monochrome. Sixteen floors above shoppers going about their normal business, the 2022 edition of the Deepracer League was in full swing. Co-hosted by […]
Internal Mobility across Performance Marketing, Channel Analytics, Mobile Marketing to Omni-commerce & Innovation in Sephora SEA My Sephora Journey When I first joined Sephora in 2016, I was the Manager of Performance Marketing and Channel Analytics. I oversaw a couple of portfolios there, such as performance marketing, channel analytics, Search Engine Optimisation. After three years, […]
Internal Mobility from Regional Director Retail Operations to Regional Director Retail Experience within Sephora SEA (Lateral Movement) My Sephora Journey I started my career 21 years ago as a management trainee at DFS. Since then, I’ve explored many different roles across store operations, store design and development, business analytics, merchandising, and e-commerce. After trying out […]
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