Whether you’re a business or an individual, it’s obvious that branding matters – but why exactly is branding important, and how does it affect consumer behaviours in 2023? Karen Tan, Director of Integrated Marketing, Sephora SEA, analyses what modern consumers want from brands and how Sephora Asia’s branding efforts go beyond just beauty. Creating […]
Believe it or not, 2023 is almost behind us, but we’re betting a lot of beauty trends that took off this year will not go unnoticed in 2024. Calling all the early adopters: Join us as we look into the crystal beauty ball with Vivien Ding, Assistant Brands Incubation Manager, Sephora Asia, to uncover five […]
You’ve probably scrolled through at least one of these kinds of videos on TikTok. An influencer cleaves your phone screen into two with a thin line of concealer drawn down her face. On one side she labels “2016”, and brushes on matte foundation, blends in a contrastingly light concealer, and thickly dabs on setting powder […]
Q&A with Sephora’s Chief Purpose Officer, Deborah Yeh Today’s fast-paced and dynamic business world calls for the need of active workplace wellness practices Sephora’s Global Chief Purpose Officer, Deborah Yeh, shares with Emotional Inclusion Founder, Mollie Jean De Dieu, the power of emotional inclusion in the workplace and an organisation’s role in creating a thriving […]
It was a sound one would not expect to hear in an office – the screech of rubber tyres against synthetic track as race cars zipped by in a blur of monochrome. Sixteen floors above shoppers going about their normal business, the 2022 edition of the Deepracer League was in full swing. Co-hosted by Sephora […]
Internal Mobility from Regional Director Retail Operations to Regional Director Retail Experience within Sephora SEA (Lateral Movement) My Sephora Journey I started my career 21 years ago as a management trainee at DFS. Since then, I’ve explored many different roles across store operations, store design and development, business analytics, merchandising, and e-commerce. After trying out […]
You will learn with innovators, artists, and experts in every field. As our business evolves, so will you. Here, you’re empowered to choose your own path, accelerate your growth, and be your best. As part of our family and the LVMH community, your options are endless. Grow & Glow with Pamas Limpiwatana! Every day at […]
My Sephora Journey Since placing 2nd in the national brand marketing competition back in college, I discovered my passion and spent 15 fruitful years working in various marketing positions in the beauty industry, specialising in Brick-and-Mortar. Before joining Sephora SEA, I spent 8 years in Makeup Forever where I’d had several positive interactions with the Sephora […]
From Makeup Artist to Retail Education Director I have worked in retail for 26 years and in beauty for 22 of those years, working across various roles in sales and education. I worked in brand education for close to 15 years and completed a university degree in adult education before joining Sephora. I have been […]
Building Up a Wealth of e-Commerce Experience I started my journey with Sephora six years ago as a Campaign Executive across five markets namely, Australia, New Zealand, Singapore, Malaysia, and the Philippines. At that point in time, my focus was to develop and grow our e-commerce business. Many people assume the explosive growth in e-commerce […]
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