Whether you’re a business or an individual, it’s obvious that branding matters – but why exactly is branding important, and how does it affect consumer behaviours in 2023? Karen Tan, Director of Integrated Marketing, Sephora SEA, analyses what modern consumers want from brands and how Sephora Asia’s branding efforts go beyond just beauty. Creating […]
Believe it or not, 2023 is almost behind us, but we’re betting a lot of beauty trends that took off this year will not go unnoticed in 2024. Calling all the early adopters: Join us as we look into the crystal beauty ball with Vivien Ding, Assistant Brands Incubation Manager, Sephora Asia, to uncover five […]
You’ve probably scrolled through at least one of these kinds of videos on TikTok. An influencer cleaves your phone screen into two with a thin line of concealer drawn down her face. On one side she labels “2016”, and brushes on matte foundation, blends in a contrastingly light concealer, and thickly dabs on setting powder […]
©2023 SEPHORA